App Notification Guidelines

Modified on Thu, 07 Oct 2021 at 04:24 PM

People appreciate receiving a notification for something they care about, but they don't always appreciate being interrupted. Don't use notifications to send marketing or promotional content unless people explicitly agree to receive such information. Remember, users can disable app notifications if these start to become irrelevant or too frequent. Worst case scenario, the user will remove the app all together. Treat this form of communication as a privilege, because once you lose the customer, it's very difficult to get them back! Abuse of this policy and guidelines will result in the feature being disabled for your club.


Designing a Great Notification Experience


Aim to provide important information that people can understand at a glance.


Create a short title if it provides context for the notification content. The system displays your title at the top of a notification where it's most visible. The prominence of the notification title area makes it a great place to provide useful information.



Write succint, easy to read notification content. Avoid telling people to open the app, navigate to specific screens, tap specific buttons, or perform other tasks that are hard to remember after the notification disappears.


Don't include sensitive, personal, or confidential information in a notification. You can't predict what people will be doing when they receive a notification, so it's essential to avoid including private information that could display on their device.


Avoid sending multiple notifications for the same thing, even if the user hasn't responded. People attend to notifications at their convenience. If you send multiple notifications for the same thing, people may turn off all notifications from the app.


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